Vibenomics A Finalist in MediaPost & DPAA’s Digital OOH AwardsSeptember 30, 2019 / News & Events
The Vibenomics team is thrilled to announce that, along with our awesome partners Lassus Handy Dandy and Downtown Indy, Inc., we have qualified as finalists for MediaPost’s 2019 Digital OOH Awards! This awards program honors “the most creative, innovative and effective communications in digital out of home media” with recognition given to organizations leading the way in out-of-home advertising innovation.
Qualifying in the venue or location-based category of honorees, we are honored to be recognized alongside respected global brands like Nissan, United Airlines, Netflix, and Adidas. Read more about our award submissions and how two of our co-nominated partners are capitalizing on the power of the Vibenomics Audio Out-of-Home Advertising Marketplace:
Real-Time In-Store Audio OOH Shopper Marketing With Local Media Context
Best Integration with Traditional and/or Digital Media – Vibenomics for Lassus Handy Dandy
Convenience store Lassus Handy Dandy used in-store audio and shopper marketing to create a unique customer experience, partnering with Vibenomics to coordinate 300 ad spots per week across 40 monthly test campaigns across a variety of vendor categories. The campaigns featured known voices from traditional local broadcast media, integrating native and direct-response ads with contextual news, weather and PSAs updated in real-time. After achieving sales lifts ranging from 15-35% across test campaigns, Vibenomics and Lassus Handy Dandy have already expanded the partnership, now covering 23 locations which represent an annual inventory of 10 million in-stream audio out-of-home ad impressions.
Sound That Connects The Circle City
Wildcard – Vibenomics for Downtown Indianapolis, Inc.
Downtown Indy Inc. partnered with Vibenomics to create a unique out-of-home audio experience to showcase the City of Indianapolis’s unique voice and drive economic impact with visitors as they explore. Leveraging a mix of dynamic in-stream real-time native advertising and contextual content alongside the right musical vibe, a custom OOH radio station offered an enhanced visitor experience as well as an increased awareness of local restaurants, entertainment, causes, and current events while consumers shop and play.
Join us in celebrating this achievement, and see the full list of award finalists here.