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Category: News & Events
The Power of Sound: The Importance of Retail Media In-Store
Picture yourself strolling into your local grocery store with a handwritten Labor Day shopping list. As you enter the store and weave through the aisles, a catchy familiar tune fills the air, infusing your shopping journey with energy. Amidst this musical backdrop, an artfully crafted…
Partnership FAQs
What is the benefit of this collaboration to advertisers? The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers.. How does this benefit an agency representing the brands? Brands demand transparency of buying…
IAB: Opening the doors for in-store digital advertising and display
The Interactive Advertising Bureau (IAB) has included in-store digital advertising, along with onsite and offsite solutions in its 2023 Retail Media Buyer’s Guide. With U.S. retail media spend projected to increase from $31B in 2021 to $61B in 2024, accounting for over 17% of total…
3 Key Insights from P2PI’s Retail Media Summit
Even amidst the haze of wildfire smoke, our time in Chicago at the Path to Purchase Institute’s (P2PI’s) Retail Media Summit was nothing short of extraordinary! P2PI’s Retail Media Summit is an annual event with the goal of breaking away from traditional patterns of thinking…
Vibenomics Welcomes Brian Quinn as Head of Global Advertising Sales
In-store advertising company builds sales team to guide further expansion Vibenomics, a Mood Media Company, has hired Brian Quinn as its new Head of Global Advertising Sales. Quinn brings a remarkable track record in digital media sales leadership and a wealth of experience and expertise to Vibenomics….
Top 5 Takeaways from P2PI’s Future Forward 2023 Event
How is it June already? It feels like it was just yesterday that we grabbed our beaded necklaces and eagerly headed down to New Orleans in May to attend Path to Purchase Institute’s (P2PI’s) Future Forward 2023 event. P2PI’s Future Forward event is an annual…
Mood Media Expands In-Store Solutions with Acquisition of Vibenomics, the Leading In-Store Ad Network Technology and Service Provider
Transaction provides greater scope and scale for advertisers and increased revenue opportunities for brands AUSTIN, TX – March 21, 2023 – Mood Media, the world’s premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of…
Research Shows Why In-Store Audio Marketing Generates Results
The retail landscape has changed dramatically over the past two years with the rise of virtual shopping. But as COVID-19 cases decline and vaccination distribution increases, brick-and-mortar shopping is making its return. The influx of brands in brick-and-mortar stores requires retailers to adopt effective marketing strategies…
Be Better – Consumers Are Over It
We live in a world where we’re constantly bombarded by messaging. It’s on our televisions. Digital billboards light up our roads. Even gas pumps play video ads. In fact, some experts estimate the average person encounters anywhere between 6,000 and 10,000 ads every single day….