The Latest Vibe

Category: News & Events

February 20, 2024 / News & Events

Vibenomics is Redefining Retail Media

Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics‘ expansive network of over 170 million unique monthly shoppers, delivering an efficient, scalable, and easily implementable solution that seamlessly links digital…

January 25, 2024 / News & Events

The Harmonious Blend: How In-Store Audio Advertising Complements In-Store Digital Displays

Advertisers constantly seek innovative ways to capture consumers’ attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with in-store audio advertising has emerged as a powerful combination that elevates the overall impact on…

December 5, 2023 / News & Events

Unwrap Holiday Shopping Trends

The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming to make the most out of this season.  Vibenomics, in collaboration with Suzy Market Research,…

November 15, 2023 / News & Events

Top Takeaways from P2PI Live 2023

In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations.  This year’s event delved into the pressing issues facing retailers and marketers,…

November 7, 2023 / News & Events

In-Store Audio: A Personalized Gateway for Advertisers

In today’s dynamic advertising landscape, capturing consumers’ attention and delivering personalized messaging is the holy grail for brands and advertisers. Enter in-store audio, a powerful and increasingly popular tool changing the game when it comes to reaching consumers in a personalized way. Here’s how in-store…

October 18, 2023 / News & Events

Mastering The Omnichannel Approach with Retail Media

Retail Media has evolved beyond traditional advertising in today’s fast-paced digital landscape. Brands and retailers constantly seek innovative ways to engage consumers across various channels. One strategy that’s gaining immense traction is the omnichannel approach. This approach enhances consumer experiences and drives sales and brand…

October 5, 2023 / News & Events

2024 Retail Trends: Creating a Digital, Seamless, and Personalized Shopping Experience

The retail industry is on the cusp of a significant transformation as we approach 2024. Technology advancements are reshaping the way consumers interact with and shop for products. The following trends are set to redefine the in-store experience:  Digitization of In-Store  Embracing an Omnichannel Approach …

August 22, 2023 / News & Events

The Power of Sound: The Importance of Retail Media In-Store

Picture yourself strolling into your local grocery store with a handwritten Labor Day shopping list. As you enter the store and weave through the aisles, a catchy familiar tune fills the air, infusing your shopping journey with energy. Amidst this musical backdrop, an artfully crafted…

July 25, 2023 / News & Events

Partnership FAQs

What is the benefit of this collaboration to advertisers? The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers..   How does this benefit an agency representing the brands? Brands demand transparency of buying…

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