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Recent Posts
Unwrap Holiday Shopping Trends
The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming to make the most out of this season. Vibenomics, in collaboration with Suzy Market Research,…
Top Takeaways from P2PI Live 2023
In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations. This year’s event delved into the pressing issues facing retailers and marketers,…
In-Store Audio: A Personalized Gateway for Advertisers
In today’s dynamic advertising landscape, capturing consumers’ attention and delivering personalized messaging is the holy grail for brands and advertisers. Enter in-store audio, a powerful and increasingly popular tool changing the game when it comes to reaching consumers in a personalized way. Here’s how in-store…
Mastering The Omnichannel Approach with Retail Media
Retail Media has evolved beyond traditional advertising in today’s fast-paced digital landscape. Brands and retailers constantly seek innovative ways to engage consumers across various channels. One strategy that’s gaining immense traction is the omnichannel approach. This approach enhances consumer experiences and drives sales and brand…
2024 Retail Trends: Creating a Digital, Seamless, and Personalized Shopping Experience
The retail industry is on the cusp of a significant transformation as we approach 2024. Technology advancements are reshaping the way consumers interact with and shop for products. The following trends are set to redefine the in-store experience: Digitization of In-Store Embracing an Omnichannel Approach …
The Power of Sound: The Importance of Retail Media In-Store
Picture yourself strolling into your local grocery store with a handwritten Labor Day shopping list. As you enter the store and weave through the aisles, a catchy familiar tune fills the air, infusing your shopping journey with energy. Amidst this musical backdrop, an artfully crafted…
Partnership FAQs
What is the benefit of this collaboration to advertisers? The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers.. How does this benefit an agency representing the brands? Brands demand transparency of buying…
IAB: Opening the doors for in-store digital advertising and display
The Interactive Advertising Bureau (IAB) has included in-store digital advertising, along with onsite and offsite solutions in its 2023 Retail Media Buyer’s Guide. With U.S. retail media spend projected to increase from $31B in 2021 to $61B in 2024, accounting for over 17% of total…
3 Key Insights from P2PI’s Retail Media Summit
Even amidst the haze of wildfire smoke, our time in Chicago at the Path to Purchase Institute’s (P2PI’s) Retail Media Summit was nothing short of extraordinary! P2PI’s Retail Media Summit is an annual event with the goal of breaking away from traditional patterns of thinking…
Vibenomics Welcomes Brian Quinn as Head of Global Advertising Sales
In-store advertising company builds sales team to guide further expansion Vibenomics, a Mood Media Company, has hired Brian Quinn as its new Head of Global Advertising Sales. Quinn brings a remarkable track record in digital media sales leadership and a wealth of experience and expertise to Vibenomics….
Top 5 Takeaways from P2PI’s Future Forward 2023 Event
How is it June already? It feels like it was just yesterday that we grabbed our beaded necklaces and eagerly headed down to New Orleans in May to attend Path to Purchase Institute’s (P2PI’s) Future Forward 2023 event. P2PI’s Future Forward event is an annual…
Mood Media Expands In-Store Solutions with Acquisition of Vibenomics, the Leading In-Store Ad Network Technology and Service Provider
Transaction provides greater scope and scale for advertisers and increased revenue opportunities for brands AUSTIN, TX – March 21, 2023 – Mood Media, the world’s premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of…