Vibe Wise

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December 13, 2017 / Best Practices

5 Ways Audio Can Transform Your Business’ Space

Transforming a space can bring to mind images of sledge hammers and a new paint job. But it doesn’t have to be quite so HGTV. Instead of blasting out a wall or two, a business can be transformed with what is blasting out of the…

December 7, 2017 / Best Practices

Real-Time Educational Announcements You Should Add to Your In-Store Audio Strategy

Nearly every business owner has experienced that one special event, that one new product launch, or that flash sale that just didn’t go as successfully as anticipated. During the aftermath of the event-gone-wrong, the store owner spends ridiculous amounts of time and resources trying to…

December 5, 2017 / Best Practices

How an In-Store Experience Can (and Should) Affect All 5 Senses

A good vibe sticks with customers long after they leave the building or store. They feel the energy of the store and they walk out in a better mood than when they walked in. And creating that type of environment certainly takes more than just…

November 30, 2017 / Best Practices

Drop These 3 Over-played Holiday Tunes and Start These In-Store Audio Delights

Ah…the holidays. Time for lights and laughter and giving…and really, REALLY wishing to never have to hear that one holiday song again. Everyone has one, right? That festive little ditty that makes the jaw tighten just a bit along with the dread of knowing it’ll…

November 28, 2017 / Best Practices

The Science of Grocery Store Music―And How the Right Sounds Can Help Your Bottom Line

Think about walking into your favorite grocery store. Not the quick, convenience mart on the corner, but the grocery store that tempts each of the senses. The perfect lighting, the impeccably organized and colorful produce, the little sample cups of flavored coffee, the signs pointing…

November 25, 2017 / Best Practices

6 Holiday Marketing Tricks to Try This Season

Uh oh. It’s nearly December, and a quick look around the business shows not a holiday detail in sight. Time to PANIC!! Calm down. It can be easy to get so caught up in, well, running a business, that the all-important holiday season can creep…

November 22, 2017 / Best Practices

Retailers: Use These 4 Tips to Set the Right In-Store Tone For Black Friday Shoppers

In the United States, most stores have had November 24, 2017 circled in bright red on their calendar for months. Why? Someone’s birthday? Nope―a different kind of holiday. This date marks a little something businesses call ‘Black Friday’. Traditionally, Black Friday is the busiest shopping…

November 21, 2017 / Best Practices

5 Surprising Ways In-Store Announcements Can Help Liquor Store Marketing Efforts Take Off

If the failure of Prohibition taught anything, it was that the liquor industry will survive. As such, today’s liquor stores may think they don’t need to spend time or resources in marketing. Put up the bottles and they will come, right? Not so fast.  …

November 17, 2017 / Best Practices

4 Ways to Manage the Vibe at a Large Scale Workplace

Cold. Vast. Overwhelming. A description of outer space? Nope. A local big box store or a warehouse setting. Clearly, when it comes to large warehouses or box stores, there are unique challenges to creating a vibe that can combat all those descriptors. But it can…

November 16, 2017 / Best Practices

5 Effects In-Store Audio Has On Your Customers That You May Not Realize

Picture standing in the grocery aisle trying to determine which cereal to buy when a new song comes on the overhead speakers. Suddenly, the person to the left breaks out into a full break dance routine! Okay, so maybe in-store audio doesn’t have THAT big…

November 13, 2017 / Best Practices

5 In-Store Announcement Ideas You Should Be Using, But Probably Aren’t

The customers are rolling in. One by one they walk through the store and…leave without buying anything. Or leave angry because they had to wait too long. Or they leave without signing up for the big event next month. What’s going on? Once a customer…

November 8, 2017 / Best Practices

3 Ways Car Dealerships Can Influence Potential & Current Customers Using Audio

Car dealerships are notorious for at times feeling like expansive and exhaustive labyrinths. Rows of car after car after car can make customers feel overwhelmed to the point where the shopping experience is tainted before the purchase process even begins. Dealerships are already utilizing certain…

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