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November 12, 2021 / Audio Out-Of-Home Advertising, Retail Media

Putting Retail Back In Retail Media

Within the past few years, advertisers have evolved their marketing plans to be inclusive of several layers of promotional tactics to reach shoppers. Inversely, retailers are taking advantage of their direct shopper information to develop Retail Media that competes with established digital media channels. Retail…

November 2, 2021 / Events, News & Events

Vibenomics Presents at Inaugural Path to Purchase Event

Leading advertising and audio experience company joins industry experts to discuss the impact of Audio Out-of-Home on adult beverage sector Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today joins product marketing and retail leaders at the Path to Purchase Live: Digital…

October 6, 2021 / News & Events

Now Launching: Open RTB Support for Audio-Only Out-of-Home

The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media   Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is…

August 26, 2021 / Audio Out-Of-Home Advertising, News & Events, Retail

Vibenomics Employees Named Members of IAB Committees

With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of…

August 5, 2021 / Audio Out-Of-Home Advertising, Marketing & Advertising

The Power of Choice and Scale in Programmatic Advertising

You are driving home from work contemplating what you will fix for dinner tonight, when you pass a billboard on the side of the road prompting you to pick up ingredients for your favorite casserole before calling it a day. On your commute to work…

July 22, 2021 / Audio Out-Of-Home Advertising, Retail

3 Ways In-Store Audio Helps Retailers Battle the Amazon Effect

The numerous furloughs and bankruptcy filings over the course of the past year have proven that the pandemic has caused an immense strain on the retail industry. Consumers avoided in-person shopping experiences and instead found alternative ways to continue their buying habits. While big-box retailers,…

July 14, 2021 / News & Events

Vibenomics Expands Sales Team to Capitalize on Retail Media Boom

Leading Audio Out-Of-Home advertising platform adds two sales and retail veterans to support and cultivate digital audio growth Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, announces the transition of Joe Wickman from national advertising director into a new role as retail…

July 8, 2021 / News & Events

Music: The Companion We Didn’t Know We Needed in 2020

“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.”  This quote by renowned artist, Billy Joel, describes the significance of the companion we all know…

June 24, 2021 / Audio Out-Of-Home Advertising, Convenience Stores

Why Advertisers Should Be Prepared for the Summer 2021 Travel Surge

Quarantined. Isolated. Secluded. These are all words that resonate after over a year of living through the COVID-19 pandemic. Business trips turned into virtual conferences, birthday parties converted into zoom meetings, and family vacations were altered to local, socially-distanced outings. The pandemic has not only…

June 9, 2021 / Audio Out-Of-Home Advertising

Why Retailers Should Invest in the In-Store Experience

Throughout the course of the COVID-19 pandemic, traditional in-store shopper behavior has changed drastically as consumers were no longer able to be reached through long-established marketing channels. Now, however, with the adoption of the COVID-19 vaccine, individuals seeking a sense of normalcy, and consumers accustomed…

March 30, 2021 / News & Events

Vibenomics Expands Board with Holding Company Media Veteran

Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise. Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the addition of a distinguished agency executive to its board, former Publicis Groupe’s SVP Tricia Lasky. As…

February 22, 2021 / News & Events

Vibenomics Recognized for Culture and Innovation for Second Straight Year

After an unpredictable year, we are thrilled to announce our recent nomination for three prestigious awards: TechPoint Mira Awards  “Scale-Up of the Year” and “Pandemic Pivotof the Year” Finalist and a 2021 Winner in the Small Employer Category for “Best Places to Work”, presented by…

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