Recent Posts
Be Better – Consumers Are Over It
We live in a world where we’re constantly bombarded by messaging. It’s on our televisions. Digital billboards light up our roads. Even gas pumps play video ads. In fact, some experts estimate the average person encounters anywhere between 6,000 and 10,000 ads every single day….
Vibenomics Announces $12.3M Series B Funding With Plans To Expand Its Network and Advertising Reach
Funds will support programmatic audio advertising expansion, tripling locations in next 18 months Fueled by rising momentum in programmatic technology, national premier retail audio advertising provider Vibenomics has raised $12.3 million in Series B funding to support the launch of additional national networks in grocery stores, pharmacies, and…
Vibenomics Named to Great Employers to Work for in Indiana 2022 List
Vibenomics is proud to announce that it has been named to the Great Employers to Work for in Indiana 2022 list by Best Companies Group. Vibenomics ranked seventh in the small company category. The awarded companies were selected based on a detailed, anonymous survey of…
Vibenomics Named Winning Company by Powderkeg’s 2022 National Tech Culture Awards
Vibenomics is proud to announce its recognition as an award recipient of the Powderkeg 2022 National Tech Culture Awards. This program recognizes the best company cultures in tech communities beyond Silicon Valley. Vibenomics has been acknowledged in the following award categories: 2022 Top-Rated SAAS 2022 Best…
Vibenomics Introduces New CFO
Audio Out-of-Home leader expands executive team to continue fueling significant growth Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, has promoted Jenny Quinnette from SVP of Finance to Chief Financial Officer. Quinnette will leverage her extensive market knowledge and experience in navigating…
Vibenomics Adds Midwestern Supermarket and Convenience Store Chain to its Portfolio of Clients
New relationship with Hy-Vee seeks to improve customer experience across 400 locations Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest. Through this partnership,…
Putting Retail Back In Retail Media
Within the past few years, advertisers have evolved their marketing plans to be inclusive of several layers of promotional tactics to reach shoppers. Inversely, retailers are taking advantage of their direct shopper information to develop Retail Media that competes with established digital media channels. Retail…
Vibenomics Presents at Inaugural Path to Purchase Event
Leading advertising and audio experience company joins industry experts to discuss the impact of Audio Out-of-Home on adult beverage sector Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today joins product marketing and retail leaders at the Path to Purchase Live: Digital…
Now Launching: Open RTB Support for Audio-Only Out-of-Home
The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is…
Vibenomics Employees Named Members of IAB Committees
With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of…
The Power of Choice and Scale in Programmatic Advertising
You are driving home from work contemplating what you will fix for dinner tonight, when you pass a billboard on the side of the road prompting you to pick up ingredients for your favorite casserole before calling it a day. On your commute to work…
3 Ways In-Store Audio Helps Retailers Battle the Amazon Effect
The numerous furloughs and bankruptcy filings over the course of the past year have proven that the pandemic has caused an immense strain on the retail industry. Consumers avoided in-person shopping experiences and instead found alternative ways to continue their buying habits. While big-box retailers,…