Recent Posts
Putting Retail Back In Retail Media
Within the past few years, advertisers have evolved their marketing plans to be inclusive of several layers of promotional tactics to reach shoppers. Inversely, retailers are taking advantage of their direct shopper information to develop Retail Media that competes with established digital media channels. Retail…
Vibenomics Presents at Inaugural Path to Purchase Event
Leading advertising and audio experience company joins industry experts to discuss the impact of Audio Out-of-Home on adult beverage sector Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today joins product marketing and retail leaders at the Path to Purchase Live: Digital…
Now Launching: Open RTB Support for Audio-Only Out-of-Home
The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the extension of OpenRTB integrations to include audio-only out-of-home. The Trade Desk is…
Vibenomics Employees Named Members of IAB Committees
With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of…
The Power of Choice and Scale in Programmatic Advertising
You are driving home from work contemplating what you will fix for dinner tonight, when you pass a billboard on the side of the road prompting you to pick up ingredients for your favorite casserole before calling it a day. On your commute to work…
3 Ways In-Store Audio Helps Retailers Battle the Amazon Effect
The numerous furloughs and bankruptcy filings over the course of the past year have proven that the pandemic has caused an immense strain on the retail industry. Consumers avoided in-person shopping experiences and instead found alternative ways to continue their buying habits. While big-box retailers,…
Vibenomics Expands Sales Team to Capitalize on Retail Media Boom
Leading Audio Out-Of-Home advertising platform adds two sales and retail veterans to support and cultivate digital audio growth Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, announces the transition of Joe Wickman from national advertising director into a new role as retail…
Music: The Companion We Didn’t Know We Needed in 2020
“I think music in itself is healing. It’s an explosive expression of humanity. It’s something we are all touched by. No matter what culture we’re from, everyone loves music.” This quote by renowned artist, Billy Joel, describes the significance of the companion we all know…
Why Advertisers Should Be Prepared for the Summer 2021 Travel Surge
Quarantined. Isolated. Secluded. These are all words that resonate after over a year of living through the COVID-19 pandemic. Business trips turned into virtual conferences, birthday parties converted into zoom meetings, and family vacations were altered to local, socially-distanced outings. The pandemic has not only…
Why Retailers Should Invest in the In-Store Experience
Throughout the course of the COVID-19 pandemic, traditional in-store shopper behavior has changed drastically as consumers were no longer able to be reached through long-established marketing channels. Now, however, with the adoption of the COVID-19 vaccine, individuals seeking a sense of normalcy, and consumers accustomed…
Vibenomics Expands Board with Holding Company Media Veteran
Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise. Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the addition of a distinguished agency executive to its board, former Publicis Groupe’s SVP Tricia Lasky. As…
Vibenomics Recognized for Culture and Innovation for Second Straight Year
After an unpredictable year, we are thrilled to announce our recent nomination for three prestigious awards: TechPoint Mira Awards “Scale-Up of the Year” and “Pandemic Pivotof the Year” Finalist and a 2021 Winner in the Small Employer Category for “Best Places to Work”, presented by…