As a new entrant to the digital out-of-home space and first-time presenter at IAB Newfronts, Vibenomics presented a compelling ten-minute video filled with research, strong voices from OOH industry leaders, and dynamic visuals. As a 2020 Newfronts rookie, Vibenomics gained immediate attention from the market.
Additionally, the presentation announced a new partnership with Vistar media that will allow media buyers to purchase audio inventory on the platform that they know, use, and trust. We look forward to this partnership and the way it will provide brands and advertisers the ability to leverage the flexibility, automation, and targeting that Audio Out-of-Home™ advertising provides.
Following the presentation on June 24, Vibenomics garnered national media attention almost immediately with a feature in a story run by AdWeek, as well as generous compliments during the Newfronts Livestream from host, Scott Rogowsky.
“Vibenomics made a splash—ironically for an audio company—with a visually arresting presentation about its product, which many brands might not know.”
For more information on how your brand can leverage AOOH as a part of your in-store advertising strategy, visit go.vibenomics.com/Newfronts