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Category: News & Events
In-Store: Where ‘Shoppable Ads’ Have a Different Meaning
The line between online and in-store shopping is becoming increasingly blurred in today’s digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements that are not just seen but acted upon. This is where the concept of “shoppable…
The New Advertising Powerhouse: In-Store Outperforms Linear TV
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in marketing strategies. However, a recent study by Merkle suggests that in-store advertising may be the…
Vibenomics Announces Steve Triplett as VP of Advertising Sales
Vibenomics, a leader in in-store audio advertising, has appointed Steve Triplett as its new Vice President of Advertising Sales. With a strong background in digital media sales leadership, Triplett brings a wealth of experience and expertise that will be pivotal in driving Vibenomics’ in-store advertising…
Vibenomics is Redefining Retail Media
Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics‘ expansive network of over 170 million unique monthly shoppers, delivering an efficient, scalable, and easily implementable solution that seamlessly links digital…
The Harmonious Blend: How In-Store Audio Advertising Complements In-Store Digital Displays
Advertisers constantly seek innovative ways to capture consumers’ attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with in-store audio advertising has emerged as a powerful combination that elevates the overall impact on…
Unwrap Holiday Shopping Trends
The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming to make the most out of this season. Vibenomics, in collaboration with Suzy Market Research,…
Top Takeaways from P2PI Live 2023
In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of insights and innovations. This year’s event delved into the pressing issues facing retailers and marketers,…
In-Store Audio: A Personalized Gateway for Advertisers
In today’s dynamic advertising landscape, capturing consumers’ attention and delivering personalized messaging is the holy grail for brands and advertisers. Enter in-store audio, a powerful and increasingly popular tool changing the game when it comes to reaching consumers in a personalized way. Here’s how in-store…
Mastering The Omnichannel Approach with Retail Media
Retail Media has evolved beyond traditional advertising in today’s fast-paced digital landscape. Brands and retailers constantly seek innovative ways to engage consumers across various channels. One strategy that’s gaining immense traction is the omnichannel approach. This approach enhances consumer experiences and drives sales and brand…