Hires Seasoned Advertising Executives Josh Pyne and Brian Liebler
Vibenomics, provider of custom streaming radio stations for thousands of points of interest and the industry’s first audio out-of-home™ (OOH) programmatic advertising marketplace, has promoted Paul Brenner from Chief Strategy Officer to President and Chief Strategy Officer and expanded its sales team adding seasoned advertising industry veterans Josh Pyne and Brian Liebler. Mr. Brenner will own the overall vision and go-to-market strategy for Vibenomics’ audio out-of-home advertising.
“The market reception and growth trajectory of audio out-of-home advertising has been astounding, and there is no more capable leader than Paul Brenner to accelerate our momentum in this exciting space,” says Brent Oakley, CEO and Co-Founder of Vibenomics. “When Paul joined Vibenomics six months ago, it marked a clear turning point in our company’s evolution as a premiere destination for marketers who want to influence shoppers as they take those final footsteps on the path to purchase, and he has earned the full support of our entire team.”
To support the rapidly growing marketplace inventory and demand from national brands and agencies for Audio OOH™ advertising, the company has named Josh Pyne Vice President of Ad Sales, reporting to Mr. Brenner. Mr. Pyne assumes leadership of an existing team of category direct advertising account executives who work with Vibenomics Ad Market partner retailer category vendors. The company also hired New York-based Brian Liebler to be Director of National Ad Sales.
“Traditional audio, OOH, and retail media are in the midst of a digital renaissance along parallel paths that converge at Vibenomics, putting us in a unique position that resonates with a range of media buying disciplines tapping into a variety of budget sources,” says Mr. Brenner. “Josh Pyne has the right leadership experience scaling emerging media channels to seize upon this transformative opportunity. He is well on his way to building a world-class ad sales organization with the addition of respected industry veteran Brian Liebler who gives us a crucial local presence on the ground in New York.”
Before joining Vibenomics, Mr. Pyne oversaw global channel partnerships with data-driven marketing agencies and consultancies for 2 years as part of Equifax’s Enterprise Alliances organization. Earlier in his 15-year career, Mr. Pyne gained both agency and publisher side experience defining go-to-market strategy and providing executive-level sales leadership throughout the emergence of digital, mobile, and programmatic advertising. Roles included VP of Strategic Partnerships for ChaCha, VP of Account Strategy at LEAPamp, and VP, Engagement Strategy for Caperion. Mr. Pyne holds an MBA from the University of Indianapolis and a BS from Georgetown College where he played football. He is also currently a Partner at Bluegrass Snack Co, giving him unique insight on retail media from the perspective of a category vendor.
Previously, Mr. Liebler served as Vice President of Sales, US at Launchmetrics and before that, was Vice President of Advertising Sales at Whisper. He was also Vice President of Advertising Sales & Business Development at ooVoo, and over two decades, held positions of various seniority at ChaCha, Alloy Media + Marketing (now Defy Media), Y2M: Youth Media + Marketing (acquired by Viacom’s mtvU now Cheddar), XOS Digital, and CO-ED Magazine/COED Media Group (acquired by bluTonic). Mr. Liebler holds an M.B.A. in marketing from Seton Hall University.
Vibenomics, Inc. is a location-based Audio Out-of-Home™ advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 100 advertisers in more than 4000 locations across 48 states, reaching over 150 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.
Founded in 2016 in Indianapolis as Fuzic, the company rebranded to Vibenomics in 2017 and is backed by $7.6 million in investments. Vibenomics was named a 2020 Best Place to Work by the Indiana Chamber of Commerce and is a finalist for “Scale-Up of the Year” in the 2020 TechPoint MIRA Awards, the biggest tech awards program in Indiana.