Vibenomics Expands Board with Holding Company Media VeteranMarch 30, 2021 / News & Events
Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise.
Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the addition of a distinguished agency executive to its board, former Publicis Groupe’s SVP Tricia Lasky. As Vibenomics furthers its mission to give brands the ability to create unique in-store experiences, Lasky will play a vital role in accelerating Vibenomics’ growth in the digital media landscape.
“Audio out-of-home is positively impacting the current retail media landscape because we focus on reaching on-the-go consumers at the point of purchase. We have the ability to help brands directly influence shoppers’ purchasing decisions,” said Brent Oakley co-founder and CEO of Vibenomics. “Tricia’s experience driving the evolution of marketing practices coupled with her deep knowledge of the landscape will play a crucial role in helping Vibenomics grow within the audio-out-of-home space.”
A seasoned, strategic leader, Lasky has more than two decades of experience in the digital media industry. Her expertise has enabled Lasky to cultivate deep relationships in the technology, creative and advertising spaces where she guides multiple ad tech companies through their marketing and advertising journeys. She previously led Publicis Media’s Global Partnerships, which allowed her to work closely with big players including Amazon, Facebook, Google and Microsoft.
“By innovating the in-store experience, Vibenomics has a real opportunity to help brands reach consumers where it matters most,” said Lasky. “The technology Vibenomics has developed and deployed to help retailers improve their in-store audio experience is unparalleled. I fully support the efforts being made by Vibenomics to create a unique and personalized journey that has a proven track record at influencing a consumer’s buying decision.”
The company recently partnered with IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, a leading global provider of software for digital-out-of-home (DOOH). Some of the world’s largest brands ‘met’ Vibenomics at the 2020 IAB NewFronts digital event, where the company introduced attendees to its innovative audio-out-of-home technology.
Vibenomics also teamed up with Kroger, the No.1 pure-play grocery retailer, to enhance the customer buying experience in 2,300+ Kroger stores. In September, the company expanded its programmatic offerings by launching Open Exchange and Private Marketplace (PMP) deals via Vistar Media. These launches were followed by a Series A2 funding round in October to support network growth across additional grocery retailers and convenience stores.