With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of the Interactive Advertising Bureau (IAB) Retail Media Committee. The goal of the Retail Media Committee is to elevate the industry profile of the Retail Media Network (RMN) category, to create best practices, and to educate the marketplace on RMN value around: first party data, e-commerce, future of shopping and consumer behavior, ROI delivery, as well as to educate RMN internal teams on the intricacies of digital ecosystem. This initiative follows Vibenomics’ commitment to the new advertising sales channel with the hiring of Oger and the transition of Joe Wickman to Retail Media Advertising Director.
Vibenomics is eager to announce that it will also have employees sit on the following committees and groups: Measurement & Attribution Committee, Identity & Audience Data Committee, Automation Committee, and the Open Direct Working Group. Multiple employees will be representing Vibenomics, sharing their industry knowledge, and gaining valuable insights within the advertising industry. In addition to committee and group involvement, many employees have begun taking designated IAB courses with topics including digital fundamentals, programmatic, data, digital video, and audio. Vibenomics has previously taken advantage of the IAB’s leading advertising initiatives by participating as a sponsor and presenter at the 2020 Newfronts alongside media giants such as Snapchat, TikTok, Barstool Sports, Facebook, and more.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.