Partnership with Vistar Media extends AOOH offering to reach in-store retailers at the point-of-purchase.
Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home™ advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals.
Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it provides advertisers when reaching consumers at the point-of-purchase. Now, advertisers have the ability to purchase AOOH programmatically either as part of an audience-driven open exchange campaign or through a custom PMP.
“Vibenomics’ unique inventory is the perfect extension of strategies advertisers are already using to engage with consumers in retail environments,” said Michael Provenzano, CEO and co-founder, Vistar Media. “Enabling audio out-of-home expands the value of programmatic for marketers seeking to launch quick messaging turnaround at the point-of-sale.”
The adoption of programmatic AOOH has grown dramatically over the past year. According to a report from the Interactive Advertising Bureau (IAB) U.S ad and audio spendings increased by thirty percent in the first half of 2019 to $1.2 billion. With so many advertisers eager to influence consumer choices in the short consideration window surrounding purchases, extending in-retail out-of-home to include audio provides a perfect solution thanks to today’s programmatic technology.
“Digital Out-of-Home started to take shape ten years ago and has been accelerating these past five years as better technologies, integrations and standards emerge,” said Paul Brenner, president of AOOH at Vibenomics. “Now having Audio Out-of-Home on an open exchange, we are offering the advancements that have occurred in both Digital-Out-of-Home and streaming and audio advertising.”
About Vistar Media
Vistar Media is the world’s leading end-to-end programmatic ecosystem for digital out-of-home (DOOH). Vistar Media’s demand-side platform (DSP) and supply-side platform (SSP) empower buyers and sellers to easily transact on DOOH inventory while applying intelligent data insights that improve media performance. Vistar’s SaaS solutions (unified ad server and Cortex for device and content management) deliver enterprise-grade solutions for monetizing and operating digital signage networks at any scale. Through its global reach, direct platform integrations, data partnerships, and complete technology stack, Vistar Media continues to power innovation and growth across the digital signage industry. Founded in 2012, Vistar Media is headquartered in New York City and has offices across the United States, Canada, the United Kingdom and Australia.
Vibenomics, Inc. is a location-based audio out-of-home advertising and experience company that powers custom radio stations for retailers, giving brands the ability to talk to shoppers directly at the point of sale. With its powerful cloud-based technology, licensed background music library, data integration capabilities, full-service team of audio experience experts, and network of professional voice talent available on-demand, the company provides the right revenue-enhancing vibe for over 120 advertisers in more than 6,000 locations across 49 states, reaching more than 200 million people.
Delivered through flexible plug-and-play mobile tablet devices, Vibenomics dynamically broadcasts hyper-targeted, in-stream audio advertisements and curated playlists within any combination of locations across its swiftly growing national footprint, unlocking a powerful new shopper marketing channel for reaching consumers during the critical final footsteps along the path to purchase. Through a first-of-its-kind partner program, retailers can receive a portion of revenue for all advertisements sold by Vibenomics that play within their locations, giving them the ability to monetize their private airwaves and transform a legacy expense into a new profit center.