Vibe Wise

Category: Insights


January 30, 2019 / Insights

How Audio Can Impact Bottom Line

When it comes to music in your business, there is a lot to consider. All too often, business owners make the mistake of playing the music they enjoy versus the music that could actually provide a noticeable impact to bottom line. As seen in 2005…

January 22, 2019 / Insights, Parks & Recreation, Public Spaces

Engaging the Next Generation with Technology in Parks

Today, people are constantly connected. Smartphones are getting smarter and technology is practically seen as a necessity versus a “nice-to-have”. However, with the increase of fast-paced lifestyles, there is growing concern over where technology should be limited. Traditionally, parks and recreational environments have been viewed…

December 18, 2018 / Convenience Stores, Insights, Retail

Merging Convenience and Customer Experience

In an era where convenience is key, trends still show that customers value a great in-store experience. Online retail and expedited shipping have redefined what convenience means to the average consumer and how that experience can translate into brick-and-mortar spaces. “Experience counts. More consumers today…

December 12, 2018 / Airports, Insights, Travel & Hospitality

Improving the Airport Experience with Audio

Anyone that has traveled through an airport could probably provide more than one example when asked for their “worst travel experience”. Long lines, delayed flights, and moody passengers aren’t typically the makings for smooth travels, but airlines and airport decision-makers have the ability to make…

December 6, 2018 / Insights

Background Music: It’s More Than Pressing Play

Within the last century, background music has slowly but surely become commonplace. For many, it’s often more noticeable — even uncomfortable — if there is not music accompanying the environment they are occupying. Thanks to rapid development in technology, people are now used to having the ability…

October 31, 2018 / Insights, Retail

Beyond the Logo — Three Essential Reasons to Control Your Brand In-Store

You’ve poured countless hours into your brand — perfecting every pixel of your logo, crafting the perfect slogan to walk the line between “to the point” and “can’t get it out of my head,” and your Pantone color codes are the only numbers you can remember these…

February 17, 2018 / Convenience Stores, Insights, Retail

Ideas to Convert Gas Pumpers to In-Store Purchasers

Once upon a time, not that long ago really, getting gas for a vehicle looked much different. Gas pumping has progressed from having an attendant pump the customer’s gas, to customers going into the store and asking for “$20 on pump two,” to today’s pay-at-the-pump…

January 19, 2018 / Audio Out-Of-Home Advertising, Insights

How Audio Can Help Supplement Your Digital Displays

Audio marketing is becoming more and more recognized for its effectiveness. If a business chooses to supplement its in-store audio strategy with digital displays, it can only serve to strengthen the business’ message, enhance customer and employee experiences, as well as help to grow business…

January 12, 2018 / Insights

How to Improve Your Customers’ On-Hold Experience With Audio

The endless muzak. The constantly repeated “Your call is important to us. It will be answered in the order it was received.” It’s no wonder that being on hold is a constant source of jokes and annoyance. Add to that, a bad on-hold experience risks…

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