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Category: Retail Media

November 12, 2021 / Audio Out-Of-Home Advertising, Retail Media

Putting Retail Back In Retail Media

Within the past few years, advertisers have evolved their marketing plans to be inclusive of several layers of promotional tactics to reach shoppers. Inversely, retailers are taking advantage of their direct shopper information to develop Retail Media that competes with established digital media channels. Retail…

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