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Category: Audio Out-Of-Home Advertising

January 18, 2022 / Audio Out-Of-Home Advertising, News & Events, Retail Media

Vibenomics Adds Midwestern Supermarket and Convenience Store Chain to its Portfolio of Clients 

New relationship with Hy-Vee seeks to improve customer experience across 400 locations Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and audio experience company, today announces a multi-year partnership with Hy-Vee, Inc., an employee-owned supermarket that operates in eight states across the Midwest. Through this partnership,…

November 12, 2021 / Audio Out-Of-Home Advertising, Retail Media

Putting Retail Back In Retail Media

Within the past few years, advertisers have evolved their marketing plans to be inclusive of several layers of promotional tactics to reach shoppers. Inversely, retailers are taking advantage of their direct shopper information to develop Retail Media that competes with established digital media channels. Retail…

August 26, 2021 / Audio Out-Of-Home Advertising, News & Events, Retail

Vibenomics Employees Named Members of IAB Committees

With the growth and monetization of the evolving digital landscape in the retail media industry, Vibenomics is proud to announce that Michele Oger, Retail Media Account Director, and Paul Brenner, Vibenomics Chief Strategy Officer and President of Audio Out-of-Home, will represent Vibenomics as members of…

August 5, 2021 / Audio Out-Of-Home Advertising, Marketing & Advertising

The Power of Choice and Scale in Programmatic Advertising

You are driving home from work contemplating what you will fix for dinner tonight, when you pass a billboard on the side of the road prompting you to pick up ingredients for your favorite casserole before calling it a day. On your commute to work…

July 22, 2021 / Audio Out-Of-Home Advertising, Retail

3 Ways In-Store Audio Helps Retailers Battle the Amazon Effect

The numerous furloughs and bankruptcy filings over the course of the past year have proven that the pandemic has caused an immense strain on the retail industry. Consumers avoided in-person shopping experiences and instead found alternative ways to continue their buying habits. While big-box retailers,…

June 24, 2021 / Audio Out-Of-Home Advertising, Convenience Stores

Why Advertisers Should Be Prepared for the Summer 2021 Travel Surge

Quarantined. Isolated. Secluded. These are all words that resonate after over a year of living through the COVID-19 pandemic. Business trips turned into virtual conferences, birthday parties converted into zoom meetings, and family vacations were altered to local, socially-distanced outings. The pandemic has not only…

June 9, 2021 / Audio Out-Of-Home Advertising

Why Retailers Should Invest in the In-Store Experience

Throughout the course of the COVID-19 pandemic, traditional in-store shopper behavior has changed drastically as consumers were no longer able to be reached through long-established marketing channels. Now, however, with the adoption of the COVID-19 vaccine, individuals seeking a sense of normalcy, and consumers accustomed…

December 14, 2020 / Audio Out-Of-Home Advertising, Case Studies, News & Events, Press Releases

Vibenomics Collaborates with IRI to Measure Sales Lift from Audio Out-of-Home Advertising

New partnership with the global leader in solutions and services for consumer, retail and media companies showed an average 18.8% lift in four blind case studies Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces its partnership with IRI®, a global leader…

February 25, 2020 / Audio Out-Of-Home Advertising, Press Releases, Vibe Tribe

Vibenomics Promotes Paul Brenner to President and Chief Strategy Officer and Expands Audio Out-of-Home™ Advertising Team

Hires Seasoned Advertising Executives Josh Pyne and Brian Liebler Vibenomics, provider of custom streaming radio stations for thousands of points of interest and the industry’s first audio out-of-home™ (OOH) programmatic advertising marketplace, has promoted Paul Brenner from Chief Strategy Officer to President and Chief Strategy…

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