ROLE DESCRIPTION: 

Vibenomics is looking to add a full-time Yield Management Specialist position to help tell the data story of audience composition and advertising performance to multiple stakeholders, both internally and externally.  Passion for quantitative and qualitative information being used to build a business case, segment personas and report advertising performance is the primary requirement for this role. This candidate will be working closely with the Business Intelligence (BI) team in order to gather and analyze data. Once gathered, it is the Yield Management Specialist’s job to interpret this data through charts and information to the Vibenomics sales team to better understand our customers, network-wide trends and advertising results. This position will be responsible for implementing campaign requirements on the front-end, guide optimization within and across campaigns to meet client objectives, and translate the resulting performance and insights back to the advertiser. The ideal candidate will have experience working with data visualization software. The Yield Management Specialist will also focus on Vibenomics’ programmatic footprint in order to boost sales in the programmatic area. This position will report to the Sales Operations Manager. 

THE YIELD MANAGEMENT SPECIALIST WILL:

• Report on inventory management, forecasting, pricing, and yield optimization to maximize revenue for Vibenomics 
• Manage sales analytics and P.O.S data from host networks to accurately report ROI for endemic advertising accounts
• Work with the BI team in order to interpret different types of data/charts from sources such as SafeGraph, Triton Digital, and Salesforce to members of the sales & marketing team 
• Traffic direct campaigns sold in our SSP, Triton Digital
• Manage and report on inventory availability, fill and delivery rates
• Run monthly revenue reports and analyze performance trends 
• Create a monthly process for reporting to host networks of pipeline and sales
• Report on key metrics for campaign effectiveness and develop key findings for optimization
• Utilize outside tools to translate SafeGraph information into customer profiles and provide further insights to consumer behavior
• Work with BI team to optimize reporting structures
• Work with Finance team on reporting for commission, stakeholder reports, and revenue reporting 
• Assist marketing with gathering data and information to create case studies
• Perform other duties. as assigned

THE RIGHT CANDIDATE WILL HAVE: 

• Bachelor’s degree in business or information technology preferred, with experience in a start-up environment
• Experience managing advertising campaigns, trafficking, and optimizing media activations and reporting on key performance indicators and metrics
• 2 – 3 years of demonstrated experience in different sales-related software; Programmatic experience is a plus
• Passion for storytelling through numbers and quantifiable results
• Experience managing multiple projects simultaneously 
• Strong interpersonal and organizational skills 
• Must be a confident, tech-savvy, self-starter with a positive attitude, and a team player
• The ability to be flexible and work in a rapidly changing environment 
• Needs to be attentive to detail, resourceful, and the ability to work well under pressure
• Must have an interest in data, reporting, and how that affects the bottom line
• Knowledge of the digital advertising industry and emerging trends

COMPENSATION AND COMPANY BENEFITS: 

• Competitive salary for a growing company
• Opportunity to work in a fast-paced, high-growth company
• Generous PTO plan offered
• Casual dress code
• Strong, results-oriented culture

To apply, please send resume to jobs@vibenomics.com. Please use “Yield Management Specialist (Your Name)” as the subject line.

ROLE DESCRIPTION: 

Vibenomics is looking to add a full-time Senior Advertising Account Manager. The right candidate will be a self-starter and have demonstrated success in advertising sales preferably in a media or tech setting. This candidate will be responsible for specific local, regional and select national accounts/agencies. This role will primarily focus on CPG products sold in an endemic sales environment, but will also have the opportunity for growth into Telco and the grocery retail space.  Our ideal candidate will have the ability to communicate Vibenomics’ story as the pioneer and industry leader of Audio Out-of-Home Strategy and convert that into national sales campaigns.

THE SENIOR ADVERTISING ACCOUNT MANAGER WILL:

• Develop and maintain excellent relationships with key accounts, allowing us to better understand their goals and metrics of ROI to better execute an advertising campaign to meet those standards
• Raise awareness and understanding of Vibenomic’s advertising and Audio-Out-of-Home strategy
• Work closely with Sales Ops, Marketing, and Programming teams to create successful ad campaigns and build meaningful partnerships with new and current accounts 
• Have experience or willingness to learn Salesforce as a CRM. Must keep transparent records on activity on accounts for pipeline reporting
• Be willing to use lead gen tools to generate new business and agency relationships
• Meet and surpass aggressive advertising revenue goals and show continued progress on assigned accounts, prior to close
• Maintain open communication with the host network for advertising campaigns pending and sold, attend regular meetings to discuss
• Proven ability to leverage social platforms, industry publications, and tools provided to prioritize, target and build relationships with identified accounts and roles within the CPG supply chain

THE RIGHT CANDIDATE WILL HAVE: 

• Bachelor’s degree in business preferred, with experience in a start-up environment
• 5 – 7 years of demonstrated experience in advertising sales, preferably in SaaS, martech, adtech, or similar field
• Strong interpersonal and organizational skills 
• Must be a confident, self-starter with a positive attitude, a team player
• The ability to be flexible and work in a rapidly changing environment 
• Needs to be attentive to detail, resourceful, and the ability to work well under pressure
• Knowledge of the digital advertising industry and emerging trends
• Some travel may be required

COMPENSATION AND COMPANY BENEFITS: 

• Competitive salary and commission plan for a growing company
• Opportunity to work in a fast-paced, high-growth company
• Generous PTO plan offered
• Casual dress code
• Strong, results-oriented culture

To apply, please send resume to jobs@vibenomics.com. Please use “Senior Advertising Account Manager (Your Name)” as the subject line.

Vibenomics is seeking an experienced Demand Generation and Marketing Operations Manager to architect, implement, and optimize marketing standards and programs that support our company’s aggressive goals for expanding our retailer partner network and consumer goods brand advertiser customer base.  This data-driven marketer balances the art and science of marketing through a lens of operational excellence to efficiently drive pipeline and revenue growth aligned to company goals. A skilled marketing technologist and analytical thinker with inherent business instincts, the Demand Generation and Marketing Operations Manager translates marketing metrics into insightful recommendations that solve problems and exceed goals in creative ways.  Often faced with resource limitations and conflicting priorities, this individual is cautious to avoid shiny object syndrome, relying on a keen understanding that technology is only effective when aligned with clearly defined goals and business strategies, high-quality data, appropriate resourcing, and a well-defined, supported operating model. 

Reporting to the Vice President of Marketing, this newly created position will play a mission-critical role in scaling Vibenomics’ Audio Out-of-Home (OOH) Advertising Marketplace as a premier destination for today’s most sophisticated advertisers. A bold, aspirational leader, the Demand Generation and Marketing Operations Manager is unafraid to present evidence-based dissenting opinions and transformational new approaches to demand generation.  With a marketing budget that scales alongside revenue forecasts and recognition, the Demand Generation & Marketing Operations Manager has the opportunity to build a core center of excellence for Vibenomics from the ground up, in accordance with goal attainment. If the opportunity to be a big part of a truly disruptive startup organization with limitless growth potential excites you, then we want to get to know you better.  

THE DEMAND GENERATION AND MARKETING OPERATIONS MANAGER WILL:

• Liaise with the marketing team to scope demand program requirements, budget allocations, resourcing needs, and delivery timeframes 
• Architect, implement, and optimize multi-touch, multi-dimensional demand generation programs aligned to pipeline, revenue, and operational efficiency goals
• Project manage marketing demand program execution and technology enablement, quarterbacking with marketing management, creative services, sales/ad operations, IT, Business Insights, and external vendors to manage marketing demand programs on time and within budget across paid, earned, and owned media channels
• Forecast resourcing needs and navigate conflicting priorities with a pragmatic approach to resource allocations, attaining stakeholder input and agreement on prioritization queue as needed 
• Templatize and evangelize highly repeatable demand-related request handling and task management processes that aid in managing expectations and achieving results
• Ensure adherence with any applicable regulatory requirements such as CANN-SPAM, CCPA, GDPR, or any industry-specific compliance needs
• Establish and adhere to agreed upon SLA’s in collaboration with core business stakeholders
• Maintain marketing calendar that gives organizational visibility into marketing programs and results to ensure transparency and alignment with sales objectives
• Collaborate with industry and product marketing and sales to define and optimize audience segmentation needs based on audience profile characteristics and behaviors for inclusion, as well as suppression criteria, for industry, product, partner, and named account use cases
• Implement best practices in database management through the building, maintenance, and optimization of marketing audience segments accounting for appropriate data governance and standards, acceptable data cleanliness, record completeness and enrichment, and a data dictionary architecture configured to evolve with business priorities
• Evaluate, recommend, deploy, integrate, enhance, and maintain core marketing technology stack that minimizes total cost of ownership and produces measurable business outcomes
• Serve as marketing team’s subject matter expert and system administrator for all core technologies that support the marketing organization including Marketing Automation (MAP), Customer Relationship Management (CRM), Web Content Management (CMS), analytics and business intelligence
• Manage micro and macro-level performance attribution reporting on all marketing campaigns and tactics, translating quantitative metrics into actionable recommendations, including creative optimizations, effective calls to action, and channel mix adjustments
• Filter marketing results by Demand Waterfall stage and align to defined KPIs 
• Facilitate regular business reviews with key business stakeholders to verify or adjust priorities based on business need
• Drive continuous improvement through the identification, documentation, and implementation of demand generation best practices
• Manage external technology and support solutions providers/agencies as needed

SUCCESS MEASURES:

By Product, Industry, Partner and Named Account Segments: 

• Sourced or influenced pipeline & revenue 
• Target account penetration
• Marketing database growth and health
• Prospect and customer engagement and response rates
• Partner satisfaction, engagement rates, and network growth/advertising inventory fill rates

By program: 

• Cost per lead
• Conversion rate
• Pipeline velocity
• Sourced or influenced pipeline & revenue

REQUIRED SKILLS & QUALIFICATIONS:

• 5+ years overall marketing experience with a minimum of 3 years experience specializing in technology-enabled demand generation strategies, tactics, and operating models
• Bachelor’s Degree in a Marketing, Technology, Data Science, Business Management, or related fields of study
• Strong working knowledge of SiriusDecisions Demand Waterfall and supporting methodologies
• Exceptional verbal and written communications skills with strong executive presence
• Proven capabilities in managing campaign strategy and planning as well as tactical execution
• Experience leading collaboration with multiple stakeholders and conflicting priorities to establish agreed upon course of action
• Skilled at managing multiple deadlines, workflows, and budgets in a highly fast-paced environment
• Detail-oriented, expert-level process and project management capabilities
• Hands-on experience selecting, implementing, enhancing, and administering core marketing technology platforms such as Marketing Automation (MAP ie: Pardot, Hubspot), Customer Relationship Management (CRM ie: Salesforce), Content Management (WCMS ie: WordPress), Analytics/Business Intelligence (Google/Adobe Analytics, Tableau, Datorama)
• Media buying experience (paid search, display, sponsorships)
• Strong analytical and data quality focus around audience definition and goal tracking
• An inherently goal-oriented and revenue-focused data-driven marketer who intuitively prioritizes time and resources based on quantifiable business results
• A self-starter who thrives with a high-level of autonomy, and provides clear direction to internal and external support resources 
• Skilled at managing external technology and support solutions providers/agencies
• Fluent in Microsoft Office applications (Word, PowerPoint, Excel)

PREFERRED SKILLS:

• Marketing Technology and Methodology Certifications 
  • Salesforce Certified Administrator / Developer
  • Pardot Specialist / Consultant
  • SiriusDecisions Marketing Foundations
  • Pragmatic Marketing
  • Google Analytics & AdWords
• Secondary supporting technologies
  • Social Media Content & Campaign Management
  • Adobe Creative Cloud
  • G-Suite
  • Slack
  • Project Management tools (Asana)
• Additional Experience
  • Foundational graphic design abilities 
  • Vendor/agency management experience
  • Basic understanding of core coding languages inherent in marketing technologies (html, java, PHP, CSS, etc.)
  • Experience targeting B2B audiences in Retail, Consumer Goods, or Advertising industries
  • Past experience working for a high-technology software or advertising startup
  • Channel Partner Co-Marketing 
  • IT project management experience supporting roll-out of marketing automation tools 

To apply, please send resume to jobs@vibenomics.com. Please use “Demand Generation and Marketing Operations Manager (Your Name)” as the subject line.

The Accounts Receivable Specialist oversees billings, collections and the accounts receivable ledger. Also, the Accounts Receivable Specialist will interact daily with the sales team to ensure invoices are accurate based on contract terms and sent to customers on a timely basis. This role also requires the initial establishment of new billing procedures for the advertising revenue stream. The procedures will need to be defined and adequately documented.

THE ACCOUNTS RECEIVABLE SPECIALIST WILL:

• Maintain accounts receivable customer files and accounts in the accounting system
• Prepare accurate and timely invoices to the customers in accordance with contract term
• Collect and allocate payments received from customers. In addition, will follow established procedures for processing receipts, and assist with reconciliation of cash as necessary
• Research and solve payment discrepancies. Monitor customer account detail for non-payments, delayed payments, and any other potential irregularities
• Carry-out collection and reporting activities and will involve sales associates as necessary
• Perform reconciliation of accounts, including preparation and analysis of accounts receivable aging reports
• Investigate and resolve customer queries
• Process adjustments, manual invoices, credit and debit memos
• Complete financial reports for compliance and other miscellaneous projects with a variety of vendors and stakeholders

THE RIGHT CANDIDATE WILL HAVE…

• Bachelor’s degree in Accounting or Finance
• Experience in a start-up environment or with a high-growth company
• Minimum of two years of billing and collections experience
• Excellent verbal and written communication skills
• Strong analytical skills
• Impeccable attention to detail and work well under pressure

COMPENSATION AND COMPANY BENEFITS: 

• Competitive salary for a growing company
• Opportunity to work in a fast-paced, high-growth company
• Generous PTO plan offered
• Casual dress code
• Strong, results-oriented culture

To apply, please send resume to jobs@vibenomics.com. Please use “AR Specialist (Your Name)” as the subject line.