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January 19, 2018 / Best Practices

How Audio Can Help Supplement Your Digital Displays

Audio marketing is becoming more and more recognized for its effectiveness. If a business chooses to supplement its in-store audio strategy with digital displays, it can only serve to strengthen the business’ message, enhance customer and employee experiences, as well as help to grow business…

January 12, 2018 / Best Practices

How to Improve Your Customers’ On-Hold Experience With Audio

The endless muzak. The constantly repeated “Your call is important to us. It will be answered in the order it was received.” It’s no wonder that being on hold is a constant source of jokes and annoyance. Add to that, a bad on-hold experience risks…

January 3, 2018 / Best Practices

5 Examples of How to Push Products Faster With In-Store Audio

Moving products from shelves into the hands of happy customers is critical to the success of any business. Right? That concept seems pretty obvious. However, there is delicate balance between pushing products in a helpful way and being, well, just plain pushy. But finding the…

December 27, 2017 / Best Practices

8 In-Store Announcement Ideas That Will Drive Customers To a Website or Social Experience

A beautiful website…that has no visitors. A wonderfully curated social media feed…with no one to follow it. All of the careful work put into creating the perfect digital presence, including offers, events, and information that customers can benefit from and engage with. How, though, can…

December 21, 2017 / Best Practices

Everything You Didn’t Know About Licensed Music, and Why It’s Important

In recent posts, we’ve covered an extensive amount of information about how to use in-store audio to create the best, most desired atmosphere for a business. The amount of time, effort, strategic thought and other resources that go into determining every aspect of a store’s…

December 13, 2017 / Best Practices

5 Ways Audio Can Transform Your Business’ Space

Transforming a space can bring to mind images of sledge hammers and a new paint job. But it doesn’t have to be quite so HGTV. Instead of blasting out a wall or two, a business can be transformed with what is blasting out of the…

December 7, 2017 / Best Practices

Real-Time Educational Announcements You Should Add to Your In-Store Audio Strategy

Nearly every business owner has experienced that one special event, that one new product launch, or that flash sale that just didn’t go as successfully as anticipated. During the aftermath of the event-gone-wrong, the store owner spends ridiculous amounts of time and resources trying to…

December 5, 2017 / Best Practices

How an In-Store Experience Can (and Should) Affect All 5 Senses

A good vibe sticks with customers long after they leave the building or store. They feel the energy of the store and they walk out in a better mood than when they walked in. And creating that type of environment certainly takes more than just…

November 30, 2017 / Best Practices

Drop These 3 Over-played Holiday Tunes and Start These In-Store Audio Delights

Ah…the holidays. Time for lights and laughter and giving…and really, REALLY wishing to never have to hear that one holiday song again. Everyone has one, right? That festive little ditty that makes the jaw tighten just a bit along with the dread of knowing it’ll…

November 28, 2017 / Best Practices

The Science of Grocery Store Music―And How the Right Sounds Can Help Your Bottom Line

Think about walking into your favorite grocery store. Not the quick, convenience mart on the corner, but the grocery store that tempts each of the senses. The perfect lighting, the impeccably organized and colorful produce, the little sample cups of flavored coffee, the signs pointing…

November 25, 2017 / Best Practices

6 Holiday Marketing Tricks to Try This Season

Uh oh. It’s nearly December, and a quick look around the business shows not a holiday detail in sight. Time to PANIC!! Calm down. It can be easy to get so caught up in, well, running a business, that the all-important holiday season can creep…

November 22, 2017 / Best Practices

Retailers: Use These 4 Tips to Set the Right In-Store Tone For Black Friday Shoppers

In the United States, most stores have had November 24, 2017 circled in bright red on their calendar for months. Why? Someone’s birthday? Nope―a different kind of holiday. This date marks a little something businesses call ‘Black Friday’. Traditionally, Black Friday is the busiest shopping…

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