Our interview guest is Paul Brenner, President of Audio Out-Of-Home and Chief Strategy Officer at Vibenomics; he re-joins the show to discuss various developments in in-store audio over the past two years, how c-store audio programs differ from traditional retail, and ways in which retailers can improve their approach to the medium.
Podcast
Developments in Implementation of In-Store Audio; Hy-Vee Seeks National Growth
Our interview guest is Paul Brenner, President of Audio Out-Of-Home and Chief Strategy Officer at Vibenomics; he re-joins the show to discuss various developments in in-store audio over the past…
January 2, 2022
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
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April 17, 2024In-Store: Where 'Shoppable Ads' Have a Different…
The line between online and in-store shopping is becoming increasingly blurred in today's digital age. As consumers navigate a world saturated with ads, the key to success is creating advertisements… -
March 19, 2024The New Advertising Powerhouse: In-Store Outperforms Linear…
In today’s fast-paced digital age, advertisers and brands are constantly seeking innovative ways to capture consumers’ attention and drive sales. Traditional linear TV advertising has long been a staple in… -
February 28, 2024Vibenomics Announces Steve Triplett as VP of…
Vibenomics, a leader in in-store audio advertising, has appointed Steve Triplett as its new Vice President of Advertising Sales. With a strong background in digital media sales leadership, Triplett brings… -
February 20, 2024Vibenomics is Redefining Retail Media
Vibenomics, a pioneer in in-store audio advertising, has teamed up with Microsoft Advertising to transform the retail media landscape. This innovative partnership harnesses Vibenomics' expansive network of over 170 million… -
January 25, 2024The Harmonious Blend: How In-Store Audio Advertising…
Advertisers constantly seek innovative ways to capture consumers' attention in the ever-evolving retail landscape. While visual displays have long been a staple in creating engaging in-store experiences, the synergy with… -
December 5, 2023Unwrap Holiday Shopping Trends
The holiday season is upon us, and with it comes the festive flurry of gift-giving, feasting, and merry-making. Understanding the nuances of holiday shopping behaviors is crucial for retailers aiming… -
November 15, 2023Top Takeaways from P2PI Live 2023
In the dynamic world of retail, where the intersection of physical and digital realms shape the landscape of consumer engagement, the P2PI Live 2023 event emerged as a beacon of… -
November 7, 2023In-Store Audio: A Personalized Gateway for Advertisers
In today's dynamic advertising landscape, capturing consumers' attention and delivering personalized messaging is the holy grail for brands and advertisers. Enter in-store audio, a powerful and increasingly popular tool changing… -
October 18, 2023Mastering The Omnichannel Approach with Retail Media
Retail Media has evolved beyond traditional advertising in today's fast-paced digital landscape. Brands and retailers constantly seek innovative ways to engage consumers across various channels. One strategy that's gaining immense… -
October 5, 20232024 Retail Trends: Creating a Digital, Seamless,…
The retail industry is on the cusp of a significant transformation as we approach 2024. Technology advancements are reshaping the way consumers interact with and shop for products. The following…
